Hi, I’m Ashley — a creative brand strategist with a knack for turning insights into ideas that bring real impact. My work spans global campaigns, creator partnerships, and content strategies for global brands like Jordan, Nike, and SOREL Footwear, to boutique hotels and wineries. Along the way, I’ve built measurement frameworks, led cross-functional teams, and crafted activations that resulted in increased revenue, reach, and deeper audience engagement.

What drives me is the challenge of helping lifestyle brands show up bolder, smarter, and more connected to the people they serve — whether through a fresh digital strategy, an influencer collaboration, or a storytelling idea that cuts through the noise.

When I’m not translating metrics into an action plan or mapping out the next big idea, you’ll probably find me experimenting in the kitchen, plotting my next trip, or hitting a trail for some fresh air.