My Work
Social Media & Brand Strategy
I build strategies that don’t just chase likes — they drive meaningful growth. With 10+ years of experience across lifestyle brands including Nike, Jordan Brand, SOREL, and Bonne Maman, I translate insights and trends into campaigns that resonate. From channel strategy and audience-first content to integrated brand storytelling and performance dashboards, I help brands show up smarter, sharper, and more connected.
Content Production
From mood boards to final assets, I oversee the creative process to make sure your content feels fresh, on-brand, and impossible to scroll past. I’ve led shoots across hotels, wineries, and lifestyle brands — managing everything from scouting and styling to shot lists and creative direction. Whether it’s a seasonal campaign or an evergreen content library, I make sure your visuals and copy tell the right story.
Creator & Brand Partnerships
The right partnerships can amplify a message far beyond what paid media can buy. I’ve managed and measured the impact of collaborations with influencers ranging from global icons with massive communities, to micro creators that drive niche cultural relevance. My focus is on building relationships that feel authentic — delivering reach, credibility, and content that sparks conversation.
Performance and Insights
Data doesn’t have to be boring. I create measurement frameworks and dashboards that cut through the noise and show what’s actually working — helping you spend smarter and make creative that performs better.