Current + Past Projects
Over the past ten years, I’ve worked with a diverse array of businesses to provide strategy, content development, and marketing services, including: SOREL Footwear, DeMarini, The Portland Clinic, Provenance Hotels, First Tech Credit Union, Patelco Credit Union, Bonne Maman, Domaine Serene Winery, Bonterra, and Kindercare.
Marketing
Provenance Hotels
Developed the social media strategy, influencer engagement and management, and brand and hotel activation amplification. This included managing marketing calendars and curating messaging through research and reporting, overseeing merchandising of hotel websites to ensure voice and imagery is on-brand, and reviewing and optimizing brand emails for an audience of 700k subscribers.
Influencer Partnerships
Provenance Hotels
Managed all influencer partnerships for Provenance Hotels and developed contracts to amplify campaigns and activations, supplement our content library, increase awareness of our hotels, and grow our social communities.
Social Media
SOREL Footwear
SOREL Footwear was previously known only as a winter boot in Canada, but was hoping to expand brand awareness and revenue in the U.S., Canada, Japan, and France. As the social media lead for SOREL, I acted as strategist, analyst, community manager, copywriter, and media specialist to develop and execute brand campaigns to achieve this goal.
Photo Shoot Production
Provenance Hotels
Managed photo shoots for Provenance Hotels; this included scouting photographers and influencers, sourcing props, creating shot lists, and providing mood boards and wardrobe style guides. Shoots took place at hotels in Portland, Seattle, Boston, New Orleans, and Nashville and were used across digital and print platforms.
Social Media
DeMarini
Developed the social media strategy for DeMarini brands, maker of highly popular baseball and softball sporting equipment. During my time working with DeMarini, this client experienced a 120% increase in audience size for DeMarini, 70% increase in audience size for DeMarini Fastpitch. and 140% increase in traffic to DeMarini.com from social media.
Social Media
Bonne Maman
Led the social media and content strategy for Bonne Maman U.S., beloved product in the CPG space, that shoppers recognize on store shelves but are less familiar with when it comes to brand recall. With this account, I managed seasonal photo and video shoots, brand partnerships, and digital sweepstakes to increase name recognition and social community growth.