Holidays with Bonne Maman

Bonne Maman is a beloved brand that inspires fans to share their creative moments in the kitchen and add their own personal touches and ideas to recipes with the preserves. During the holidays, the brand wanted to further attract younger consumers, capitalize on the socially driven holiday planning audience, and drive consumer thinking of Bonne Maman as a holiday staple. To do this, we leaned into insights on food trends, how media is best consumed, and the types of content they’re engaging with most to develop a plan for the holidays to showcase simple, beautiful recipes with limited ingredients and a greater emphasis on video content. We developed nine recipes, 18 photos, nine 60-second videos, and three 3-minute videos. The results were delicious.

• 34% increase in total engagements on Instagram

• 272% increase in follower growth on Instagram

• 320% increase in Pinterest impressions

• 300% increase in Pinterest clicks and saves

• 170% increase in viewers on Pinterest

• #4 on the list of most engaging food brands in the U.S. on Instagram