Jordan Brand
Unbannable
Challenge
Create a culturally resonant campaign that not only celebrated 40 years of history, but also made audiences connect to and care about the story.
Approach
Focused on a single campaign thread that connected to cultural moments, led with icons, and mixed history, humor, and entertainment to maximize impact.
Results
14X the reach
across social media
2X performance impact
on owned social media
(surpassing overall social media benchmarks by +100%)
(compared to prior
brand campaign)
4.5X the amount
in anthem engagements
225% engagement rate increase
(compared to prior
brand campaign)
(compared to prior
brand campaign)
Tatum 4
Challenge
Promote a signature footwear launch with a more reserved athlete, but avoid heavy product promotion.
Approach
Differentiated social creative, brought in comedian for personality and humor, and focused on entertaining storytelling with short-form video to engage young audiences beyond our core.
Results
Video Views
exceeded benchmarks by 92%
Social Media Shares
exceeded benchmarks by 27%
Engagement Rate
exceeded benchmarks by 33%
