SORELstyle

SOREL was previously known only as a winter boot, which made it difficult to fill the other nine months of the year with content. To bridge this gap, keep the conversation going, and introduce SOREL in the competitive fall fashion space, the SORELstyle program was developed. This campaign included two contests to activate the community, three influencers from international target geographies, and a series of photos and videos shared across social media to highlight their footwear and demonstrate how to style it.

• Grew Facebook community by 15% to over 400k followers through paid and organic efforts

• Increased channel engagement by an average of 175% across targeted channels

• Developed tactics that resulted in a 21% increase in revenue generated through social media

• Managed and executed $120k+ social advertising budget that exceeded all set KPIs

• Generated over five million video views, exceeding goal by 150%

• Increased user-generated content by over 250%